Bulk SMS otherwise known as Business SMS or Text message marketing is the service that allows businesses to send large quantities of SMS to various mobile phones through different mobile networks.
Benefits of bulk SMS:
Open rate: 98% of all SMS messages are opened and READ by the beneficiary and all things within five seconds. That by itself sounds great yet when contrasted with the 20% normal open rates of email it’s far and away superior. So if you need to ensure that your message is seen by the most percentage of people in your advertising database – pick SMS without fail.
Speed and Flexibility:All organizations ought to be equipped to respond to the ease of the advanced business world, as adaptability and versatility are the key to respond to the regularly changing economic situations. With the virtual zero lead time in bulk SMS showcasing, efforts can be considered and conveyed to their intended audience in a matter of minutes.
Minimal effort and High ROI: Paper advertisements, TV ads and practically all types of open outdoor publicizing are cost restrictive for small to medium sized businesses. Bulk SMS promoting on the other hand has such low set up and running cost that campaigns can be launched and executed for a tiny fraction of costs associated with minor portion of expenses related with the most traditional marketing method.
Highly Targeted: These days when entrepreneurs and advertising agencies could convey promoting messages into the ether with the expectation that they would arrive on their intended audience are over. For any organization with even one eye on costs, it’s presently essential that each marketing message is as highly targeted as possible.
Personalization: SMS messages can be customized to the recipient and conveyed to their pockets inside seconds. They can likewise be customized dependent on the client’s past purchasing behavior and demographics. To attempt and accomplish this dimension of personalization in some other type of showcasing would be an exorbitant exercise. With bulk SMS in any case, it tends to be improved the situation no additional expense just as having a unique impact on the recipient.